Every garment on a store rack carries a hidden paper trail long before it reaches the hanger. Somewhere in a merchandiser’s spreadsheet, that kurta or jacket was broken down into fabric metres, button counts, stitching minutes, and a markup percentage that decided its final price tag. Understanding these components isn’t just an academic exercise for costing students. It’s the difference between a business that prices confidently and one that discovers, mid-season, that it’s losing money on every piece sold. Let’s break down what actually goes into the cost of a garment.
Table of Contents
- Fabric: the largest slice of the cost pie
- What decides the price of the fabric itself
- Why fabric consumption varies from style to style
- Width, unit of measurement, and layout
- Wastage: the unavoidable buffer
- MOQ and Incoterms: two hidden cost multipliers
- Minimum order quantity
- Incoterms: who pays for what
- Trims: small parts, real cost impact
- Units of measurement for trims
- Direct labour, or CMT: what it costs to build the garment
- Markup, gross margin, and getting to the final price
- Markup vs gross margin: the distinction that trips people up
Fabric: the largest slice of the cost pie
Fabric is not just the biggest line item on a garment cost sheet. It’s usually the deciding factor in whether a style is even viable. For basic styled garments, fabric typically makes up 60 to 70 percent of the total production cost, which is why merchandisers spend so much time getting this one number right before anything else on the sheet is finalised.
A common mistake in early costing attempts is listing only the main body fabric. A proper cost sheet accounts for every fabric that touches the garment, including lining fabric, pocketing, and any contrast or trim fabric used in the style. Miss one of these, and the entire cost estimate drifts.
What decides the price of the fabric itself
Fabric cost isn’t a single number you can look up. It depends on a combination of factors:
Fabric type: whether it’s woven on a handloom or power loom, or knitted, changes both cost and consumption patterns. Woven fabric on a handloom often costs more per metre due to lower production speed and higher labour input compared to power loom fabric.
Dye state: greige (unprocessed) fabric is cheaper than dyed or finished fabric, but it adds a processing step and cost later in the chain.
GSM or weight: heavier fabrics cost more per metre simply because more raw material goes into producing them.
Fibre content: cotton, polyester, viscose, and blends all sit at different price points depending on global commodity trends.
Yarn type: ring-spun, carded, and combed yarns each carry different processing costs. Combed yarn, for instance, goes through an extra step to remove short fibres, which improves fabric quality but also raises the price.
Why fabric consumption varies from style to style
Knowing the price per metre or per kilogram is only half the equation. The other half is figuring out exactly how much fabric a single garment will consume, and this number moves around more than most students expect.
Width, unit of measurement, and layout
Fabric width directly affects how many pattern pieces fit across a single layer, which in turn affects total consumption. Woven fabrics are usually measured and costed in metres or yards, while knitted fabrics are often priced by weight since knits are more elastic and harder to measure consistently by length. Getting this unit of measurement wrong at the costing stage is one of the more common errors merchandisers correct for early in their careers.
Fabric layout adds another layer of complexity. A plain, solid-colour fabric allows pattern pieces to be nested closely together, minimising waste. But a fabric with a print repeat, a border design, or a one-way nap requires all pieces to run in the same direction, which increases consumption because pieces can no longer be flipped or rotated freely during marker making.
Wastage: the unavoidable buffer
No cutting process is perfectly efficient. Industry marker planning efficiency typically sits around 85 to 90 percent, meaning roughly 10 to 15 percent of the fabric ordered is lost to cutting errors, irregular pattern shapes, fabric defects, and end bits that can’t be used. A well-planned marker layout, which maps how pattern pieces are arranged on a length of fabric, can push this efficiency higher, but wastage is never fully eliminated. This is why merchandisers always add a wastage allowance on top of the actual pattern area when calculating how much fabric to order. Skip this step, and production runs out of fabric mid-cut, which delays the entire order.
MOQ and Incoterms: two hidden cost multipliers
Two factors outside the fabric itself can quietly inflate or deflate a garment’s cost, and both catch new merchandisers off guard.
Minimum order quantity
Fabric mills and suppliers set a minimum order quantity, or MOQ, below which they won’t produce or sell a fabric at the standard rate. If a brand needs less fabric than the mill’s MOQ, perhaps for a small capsule collection or a sampling run, the supplier typically charges a premium to cover their setup costs. This is why costing small or exclusive orders is often trickier than costing a bulk production run. Merchandisers need to check MOQ against order size before finalising a cost sheet, not after.
Incoterms: who pays for what
When fabric is imported, the cost sheet must also account for who bears transportation, insurance, and customs costs. This is governed by Incoterms, a standardised set of international trade terms published by the International Chamber of Commerce. Under EXW (Ex Works), the buyer takes on all costs and risk from the seller’s factory gate onward. Under FOB (Free on Board), the seller is responsible for costs up to the point the goods are loaded onto the shipping vessel, after which the buyer takes over. Whichever term is agreed upon, every associated cost needs to be added to the cost sheet and passed on to the buyer, since these charges directly affect the final garment price.
Trims: small parts, real cost impact
Trims cover every material used in a garment other than the main fabric. They’re easy to underestimate because individually they’re inexpensive, but a garment with heavy trim usage, think embroidery, multiple zippers, or elaborate hardware, can see its trim cost rival its fabric cost.
Trims generally fall into three categories:
Decorative trims: embroidery, patches, appliquรฉ, ribbon, and lace, which are added purely for visual appeal.
Functional trims: zippers, hooks-and-eyes, buttons, collar stays, labels, and snaps, which serve a practical purpose in wearing or closing the garment.
Structural trims: shoulder pads, interfacing, and boning, which shape the garment rather than decorate or close it.
Units of measurement for trims
Every trim category has its own unit of measurement, and mixing these up during costing is a common rookie error. Buttons are typically priced by the gross, which is 144 pieces. Zippers are usually priced per unit. Thread comes on cones or tubes measured in metres, often sold in 1000-metre lengths. Ribbons and similar flat trims are priced by the metre or yard. A cost sheet needs each trim listed with its correct unit and quantity per garment, otherwise the total trim cost can be off by a significant margin.
Direct labour, or CMT: what it costs to build the garment
Direct labour cost, widely known in the industry as CMT, short for Cut, Make, and Trim, is usually the second largest component on a garment cost sheet after fabric. It covers every stage of physically converting fabric and trims into a finished, wearable garment.
This includes pattern making, whether done on paper, through draping on a mannequin, or digitally through CAD software. It includes grading, which is the process of scaling a base pattern up or down to create the full size range. It includes marker making, the layout planning discussed earlier that determines fabric efficiency. Then comes cutting itself, which can be done manually or with automated cutting machines, in single-ply or multi-ply layers. Sewing follows, where each construction step, from attaching a sleeve to setting a collar, is timed individually since sewing operators are often paid or evaluated based on operation speed. Finally, finishing wraps up the process: pressing, quality checks, tag attachment, folding, and packaging.
Every one of these operations is timed and costed separately, then summed to arrive at the total CMT charge per garment. A style with intricate construction, multiple seam finishes, or hand embellishment will naturally carry a higher CMT cost than a simple, boxy silhouette.
Markup, gross margin, and getting to the final price
Once fabric, trims, and labour are added up, the result is the production cost. But this isn’t the price a customer eventually pays. That gap is filled by markup, the amount added on top of production cost to cover overheads, selling expenses, and profit.
Retail markup typically runs from 50 to 100 percent of wholesale cost, while wholesale markup usually sits between 20 and 50 percent of the production cost, though these ranges shift depending on brand positioning, category, and market competition. A common benchmark in retail is keystone pricing, where the selling price is simply double the cost, which works out to a 100 percent markup.
Markup vs gross margin: the distinction that trips people up
Markup and gross margin sound similar but measure different things, and confusing the two is one of the most frequent errors in retail pricing. Markup is calculated as a percentage of the cost price. Gross margin is calculated as a percentage of the selling price. A garment that costs โน500 and sells for โน1000 carries a 100 percent markup, but only a 50 percent gross margin, since the โน500 profit is being measured against the โน1000 selling price, not the โน500 cost. Both figures are useful, but they answer different questions: markup tells you how much you added on top of cost, while gross margin tells you what share of your revenue is actual profit. Both vary based on demand, competitive pressure, and how a brand positions itself in the market.
What do you think? If a merchandiser has to choose between negotiating a lower CMT rate or improving marker efficiency to reduce fabric wastage, which one do you think moves the needle more on overall garment cost? And when a brand sets its markup, should it lean closer to keystone pricing or adjust it heavily based on category and competition?
References
- https://vidyamitra.inflibnet.ac.in/data-server/eacharya-documents/56b0853a8ae36ca7bfe81449_INFIEP_79/52/ET/79-52-ET-V1-S1__unit_6.pdf
- https://www.fibre2fashion.com/industry-article/9815/solving-fabric-waste-for-a-greener-fashion-world
- https://apparelresources.com/business-news/manufacturing/performance-measurement-tools-3-cutting-production-planning/
- https://www.trade.gov/print/pdf/node/79
- https://techpacker.com/blog/design/apparel-and-garment-costing/
- https://www.netsuite.com/portal/resource/articles/accounting/apparel-costing.shtml
- https://www.shopify.com/blog/product-pricing-for-wholesale-and-retail

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