Basics of Apparel Industry & Entrepreneurship

Explore the Indian apparel industry from its structure and growth to global markets and entrepreneurship. Learn essential skills in merchandising, branding, and digital tools for business success.

Basics of Apparel Industry & Entrepreneurship

1 Overview of Apparel Industry-I

  1. Textile Industry
  2. Apparel Industry
  3. Growth of Apparel Industry in India
  4. Apparel Supply Chain in India
  5. Segmentation in Indian Apparel Market

2 Overview of Apparel Industry-II

  1. Growth and Development of Apparel Industry in Developing Countries
  2. Global Apparel Sourcing – Shifting of Textile Activity to Asia
  3. Apparel Export Industry in India
  4. Structure of the Apparel Industry
  5. Merchandising in the Apparel Industry
  6. Competitiveness of India’s Apparel Export Sector
  7. Current Perspective in Indian Apparel Exports

3 Organizational Set Up of a Garment Manufacturing Unit

  1. Organizational Structure
  2. Department’s in a Garment/apparel Manufacturing Unit: Planning and Purchasing
  3. Department’s in a Garment/apparel Manufacturing Unit: Fabric Sourcing and Merchandising
  4. Department’s in a Garment/apparel Manufacturing Unit: Sampling and Cutting Room
  5. Department’s in a Garment/apparel Manufacturing Unit: Production and Quality Control
  6. Department’s in a Garment/apparel Manufacturing Unit: Finishing and Shipping
  7. Work Flow for an Export Order

4 Apparel Retail Industry in India

  1. Retail and Apparel
  2. Organized and Unorganized Retailing in India
  3. Retail Formats in India (By Ownership)
  4. Retail Formats in India (By Retail Strategy Mix – Food Retailers)
  5. Retail Formats in India (By Retail Strategy Mix – General Merchandise)
  6. Retail Formats in India (Non-Store Retailers – Traditional)
  7. Retail Formats in India (Non-Store Retailers – Non-Traditional)
  8. Growth of Indian Apparel Retail
  9. Opportunities and Challenges

5 E-Commerce in Apparel Industry

  1. Concept of E-commerce
  2. Emergence of E-retailing
  3. Advantages of E-retailing
  4. Challenges in E-retailing in Context to Indian Retail Scenario
  5. E-retailing as a Contributor to Business Entrepreneurship

6 Introduction to Global Apparel Market

  1. Overview of Global Apparel Market
  2. Major Global Apparel Exporting Countries
  3. Impact of Global Apparel Market on Indian Apparel Market
  4. Online Retailing in India
  5. Growth of Indian Textiles and Apparel Exports

7 Concept of FDI-An Introduction

  1. FDI- A Driver for Growth of Indian Economy
  2. Impact of FDI on Indian Apparel Industry
  3. Benefits and Challenges of FDI
  4. Regulatory Scenario of FDI in Apparel Retail

8 Market Segmentation, Targeting and Positioning

  1. Concept of Market Segmentation, Target Markets and Market Positioning
  2. The Growth, Need and Importance
  3. Bases for Market Segmentation
  4. SRI-VALS Model for Market Segmentation
  5. Understanding the Needs and Wants of the Target Market
  6. Positioning: A Challenge

9 Opportunities in Global Markets

  1. Concept of Globalization
  2. Globalization in Retailing
  3. Global Markets vs. Domestic Markets
  4. Scope and Challenges in Global Markets
  5. Approaching Global Markets
  6. The Role of Export Promotion Councils

10 Building Portfolios

  1. Product and Its Classification
  2. Building Product Image
  3. Product Life Cycle
  4. The Product Hierarchy
  5. Product Mix and Range Planning
  6. Product Portfolio Versus Customer Needs
  7. Product Portfolio Management

11 Brand Management

  1. Brands – The Scope
  2. Brand and its Positioning
  3. Brand Equity
  4. Brand Elements
  5. Designing Marketing Activities
  6. Formulating a Branding Strategy
  7. Brand Portfolio
  8. Role of Merchandiser in Branding
  9. Factors Influencing Success of a Brand and its Position

12 Skill Set For Merchandising

  1. Introduction to Merchandising Activities
  2. Skill Set for Merchandising
  3. Traits of a Successful Merchandiser

13 Communication Skills

  1. Process of Communication
  2. Organizational Communication
  3. Types of Communication
  4. Principles of Communication, Barrier and Feedback
  5. Written Communication
  6. Oral Communication
  7. Nonverbal Communication
  8. Skills

14 Operating System

  1. Familiarization (I/O Port, Keyboard, Memory)
  2. Windows Operating System
  3. Working with Windows 10

15 Word Processor

  1. What is Word Processor?
  2. Starting Word
  3. Introduction to Commands and Resources in Word Window
  4. Setting up Your Word Environment
  5. Creating a New Document
  6. Opening an Existing Document
  7. Saving an Existing Document
  8. Working with Multiple Documents
  9. Closing a Document
  10. Text Basics
  11. Formatting Text
  12. Formatting Paragraphs, Adding Lists and Working with Styles
  13. Working with Tables and Illustrations
  14. Document Formatting, Proofing and Printing Features
  15. Other Word Features
  16. Mail Merge

16 Spreadsheet

  1. Excel Basics
  2. Entering, Editing and Formatting Data
  3. Formulas and Functions
  4. Working with Worksheets
  5. Working with Tables and Charts
  6. Other Useful Excel Features

17 Power Point

  1. Basic Operations
  2. Applying a Theme to the Presentation
  3. Working with Pictures and Clipart
  4. Working with Animation and Videos
  5. Viewing and Printing the Presentation

18 E-Mail

  1. Basic Operations
  2. Managing Contacts
  3. Calendar and Scheduling Tasks

19 Browsing and Discussion Forum

  1. Browsing the Web
  2. Searching the Web
  3. Discussion Forums and Groups
  4. Wiki
  5. Google Docs

20 Entrepreneurship and Entrepreneurial Skills

  1. What is Entrepreneurship
  2. Entrepreneurship and Economic Development
  3. Why Become an Entrepreneur
  4. Entrepreneurship: Sources of Supply and Motivation
  5. Prospects of Entrepreneurship in Apparel Sector

21 Identification and Selection of Business Opportunities

  1. What is an Opportunity
  2. Opportunity Identification and Generation of Ideas
  3. Process of Identification, Evaluation and Selection of a Business Opportunity

22 Business Plan Preparation and Analysis

  1. The Business Plan
  2. Outline of a Business Plan
  3. Presenting the Business Plan to the Investors

23 New Enterprise Creation and Management

  1. New Enterprise Creation
  2. Implementing the Entrepreneurial Strategy
  3. Planning the Future
  4. Market Selection and Positioning
  5. Strategies for Growth